Grzegorz Miłkowski
President of the AI Business Center Foundation and CEO of Brand Semantics. He helps organizations design strategies at the intersection of business, technology, and communication. He supports management boards in carrying out technological transformations and building competitive advantages. He sets development directions and translates technological processes into the language of business and sales. Brand Semantics: He leads a company that provides analytical solutions based on artificial intelligence. Semantio monitors brand visibility in language models, studies the impact of language models on consumer attitudes and social changes, and provides hard data for sales, marketing, and customer service departments. AI Business Center Foundation: He actively participates in shaping the market by educating businesses and setting standards for the responsible, conscious, and safe use of artificial intelligence in management.
- tehnologija
- javno razmerje
- veliki jezikovni modeli
- marketing
- umetna inteligenca
- raziskave trga
Articles by Grzegorz Miłkowski
Oglasi v ChatGPT nimajo ključnih besed. Imajo pomen (opens in a new window)
Oglasi v ChatGPT so zaživeli. Ne vsebujejo ključnih besed, temveč kontekst pogovora, ciljno stran in opis situacije stranke. Na podlagi podatkov iz 11 raziskav reprezentacije blagovnih znamk prikazujemo, zakaj o uspehu kampanje odloča plast, ki je ne vidimo v oglaševalskem panelu.
Citatne povezave niso vpliv. Kako viri oblikujejo generativne odgovore? (opens in a new window)
Povezava do vira lahko pokaže, da se je vaša spletna stran pojavila v odgovoru AI. Ne more pa pokazati, ali je oblikovala odločilno dejstvo, merila za primerjavo ali priporočilo. Naučite se razlikovati med citacijo in vplivom v generativnem iskanju.
Kako izvesti revizijo vidnosti AI na platformah za iskanje AI (opens in a new window)
Naučite se, kako oblikovati in izvesti ponovljivo revizijo vidnosti AI na ChatGPT Search, Google AI Overviews, Perplexity, Claude, Copilot in drugih javnih površinah za iskanje AI.