Grzegorz Miłkowski
Chairman of the AI Business Center Foundation and CEO of Brand Semantics. He assists organisations in designing strategies at the intersection of business, technology, and communication, supporting management boards in technological transformation and building competitive advantage. He combines strategic, analytical, and sales perspectives. He translates the capabilities of new technologies into decisions, processes, and measurable business objectives. At Brand Semantics, he leads the development of analytical solutions based on artificial intelligence, including the Semantio platform, which monitors how, among others, ChatGPT, Gemini, Claude, Grok, and other large language models describe and recommend brands. He provides management boards and sales, marketing, and communication teams with data on company visibility, sources used by AI, misinformation risks, and changes in narratives within language models. At the AI Business Center Foundation, he works towards the responsible, conscious, and profitable use of artificial intelligence in management, educating businesses and co-creating standards for the safe implementation of new technologies. He has been consistently involved in the development of AI in business since 2017. He is the owner and editor-in-chief of the portal aibusiness.pl, which analyses artificial intelligence in a business context. In 2017, he also organised the first conference in Poland on "Artificial Intelligence in Business."
- technology
- public relations
- large language models
- marketing
- artificial intelligence
- market research
Articles by Grzegorz Miłkowski
ChatGPT Ads: Ads Without Keywords. What It Means (opens in a new window)
ChatGPT Ads have launched. They don't rely on keywords; instead, they focus on the context of the conversation, the landing page, and the client's situation. Based on data from 11 brand representation studies, we demonstrate why the success of a campaign hinges on an often-invisible layer in the advertising panel.
Citations are not influence. How sources shape generative answers? (opens in a new window)
A source link can show that your website appeared in an AI answer. It cannot show whether it shaped the decisive fact, comparison criteria or recommendation. Learn how to distinguish citation from influence in generative search.
How to run an AI visibility audit across AI search platforms (opens in a new window)
Learn how to design and run a reproducible AI visibility audit across ChatGPT Search, Google AI Overviews, Perplexity, Claude, Copilot and other public AI search surfaces.