Grzegorz Miłkowski
President of the AI Business Center Foundation and CEO of Brand Semantics. He helps organisations design strategies at the intersection of business, technology, and communication. He supports management boards in carrying out technological transformations and building competitive advantages. He sets development directions and translates technological processes into the language of business and sales. Brand Semantics: He leads a company that provides analytical solutions based on artificial intelligence. Semantio monitors brand visibility in language models, studies the impact of language models on consumer attitudes and social changes, and provides hard data for sales, marketing, and customer service departments. AI Business Center Foundation: He actively participates in shaping the market by educating businesses and setting standards for the responsible, conscious, and safe use of artificial intelligence in management.
- technology
- public relations
- large language models
- marketing
- artificial intelligence
- market research
Articles by Grzegorz Miłkowski
ChatGPT Ads: Ads Without Keywords. What It Means (opens in a new window)
ChatGPT Ads have launched. They don't rely on keywords; instead, they focus on the context of the conversation, the landing page, and the client's situation. Based on data from 11 brand representation studies, we demonstrate why the success of a campaign hinges on an often-invisible layer in the advertising panel.
Citations are not influence. How sources shape generative answers? (opens in a new window)
A source link can show that your website appeared in an AI answer. It cannot show whether it shaped the decisive fact, comparison criteria or recommendation. Learn how to distinguish citation from influence in generative search.
How to run an AI visibility audit across AI search platforms (opens in a new window)
Learn how to design and run a reproducible AI visibility audit across ChatGPT Search, Google AI Overviews, Perplexity, Claude, Copilot and other public AI search surfaces.