free webinar for the children's industry
Parent asks AI. Who wins: your brand or the competition?
A parent looking for a product for their child today asks AI — and receives specific brands along with justification. If AI omits your brand, reduces it to price, or presents it in an inappropriate context, you lose sales opportunities before the customer even reaches your website.
- 17 September 2026, 11:00 – online
- 35 minutes of webinar + 10 minutes for questions
- free participation
- Can't attend live? Register, and we will send you the recording after the webinar
Price
Free to attend
Event language: Polish
- Date
- Time
- 11:00–11:45
- Format
- Online
- Event language
- Polish
What will you learn during the webinar?
This is a practical meeting – we focus on data that can be quickly analysed to efficiently translate conclusions into business actions. This will help you answer questions such as:
In what purchasing questions should my brand appear spontaneously?
When is the brand presented superficially or in an unfavourable context?
Why does the competition receive stronger recommendations?
How to recognise information that may undermine trust in the product?
Why does a single response from ChatGPT not provide a reliable picture of the situation?
How to translate conclusions into priorities for the website, product descriptions, content, and communication?
How can this knowledge impact your business?
You will see where the brand falls in the selection process
You will learn in what needs and purchasing situations AI models include your brand, and when they more often point to the competition. This will allow you to focus actions on those moments that may have the greatest significance for sales.
You will check if AI shows the brand's true advantages
The company may invest in safety, quality, product development, certifications, or specialised features. If these advantages do not appear in AI responses, they do not help the customer distinguish the brand from the competition. The webinar will show you how to notice this discrepancy.
You will limit random marketing actions
Instead of creating more content without a clear goal, you will more easily determine what information needs to be clarified, expanded, or better documented. This may relate to the brand's website, product sheets, guides, sales communication, PR, or data provided to trading partners.
You will gain an argument for budget discussions
Visibility in large language models can easily be presented as a technological curiosity. During the webinar, you will see how to talk about it in business terms: • loss of place in the consideration set of brands • omission of the most important advantages • improper associations with the product • stronger recommendations for the competition • risk of incorrect information about the brand This will make it easier for you to justify the need for further actions to your boss, management, partner, or person responsible for the budget.
Led by
Chief Operating Officer
Ekspert łączący semantykę i marketing
- marketing
- semantics
- SEO
- strategic planning
- LLMO
- public relations
- creative writing
- communication
Co-founder of Brand Semantics. Involved in marketing since 2009. Trainer. Strategist. Explorer of new areas of marketing and communication. Combines knowledge from various fields and translates it into business solutions for clients. He is intrigued by words. Consequently, he is also interested in people and their culture.
The mere presence of a brand in AI does not provide an advantage
A parent looking for a product for their child can today ask AI about safety, age appropriateness, durability, features, developmental benefits, or the best choice within a specific budget. In response, they receive specific brands along with justification.
This justification can influence which products make it to their consideration set, what they deem most important, and which brand they check first.
If AI omits your brand, reduces it solely to price, or presents it in an inappropriate context, you may be losing sales opportunities even before the customer visits your site.
During the free webinar, you will see how to recognise such situations and how to translate AI responses into decisions regarding marketing, communication, and sales.
The brand name in the AI response is just a starting point. The business significance of this presence is determined by three questions.
Does the brand appear in questions that lead the customer to purchase?
The brand should be visible not only when the customer types its name. Key are questions about needs, problems, applications, and recommendations, where the parent is just getting to know the available solutions.
Does AI connect the brand with its most important advantages?
If the response reduces the brand to price, popularity, or appearance, what the company builds as real value disappears. Safety, quality, fit, features, and credibility evidence do not then work in the customer's decision.
Does AI give the customer a convincing reason to choose the brand over the competition?
In the response, it's not just about who was mentioned. The way the recommendation is justified also matters. It is the arguments assigned to individual brands that influence which one becomes the more obvious choice.
During the webinar, we will show you how to read these signals and translate them into decisions regarding content, product descriptions, data, communication, and sales.
It's not about whether AI knows your brand. It's about whether it gives the customer a good reason to choose it.
Who is this webinar for?
The webinar is primarily intended for:
owners and managers of children's product brands
people responsible for marketing, e-commerce, communication, or sales
manufacturers with their own brand and product page
companies that influence content, descriptions, and product data
brands whose products require comparison, explanation, or recommendation
people wanting to better understand the brand's position against the competition
You do not need to know terms related to language models, GEO, or semantics. The webinar will be conducted from the perspective of marketing, sales, and business decisions.
You will see a real AI response
- why these brands appeared
- how AI justified their selection
- which brands were missing
- what features were assigned to individual brands
- whether such a description supports their actual business goals
During the webinar, we will analyse a specific response to a question related to the children's industry. We will not focus solely on which brands were mentioned.
You will see that the strength of the recommendation is not determined by the mere presence of a name. Context, argumentation, and the way the brand is presented against other options also matter.
You will not receive another list of random prompts One question asked in ChatGPT may show an interesting example. However, it is not enough to assess the entire situation. Responses can vary depending on the model, the way the question is phrased, the customer's need, the target audience, and the purchasing context. Therefore, random checks of the brand may lead to a false sense of security or to drawing overly far-reaching conclusions. During the webinar, you will see how to distinguish a single observation from information on which actions can be planned.
Organisation and logistics
- date
- 17 September 2026
- time
- 11:00 (Polish time)
- format
- online webinar | ClickMeeting
- duration
- 35 minutes of webinar + 10 minutes for questions
- participation
- free
What you get
- live participation and Q&A session
- recording of the webinar sent after the event
The webinar will help you decide what to do next
what AI should understand about your brand
what to check in the responses of models
how to compare the brand with the competition
what mistakes to avoid when conducting your own analysis
how to translate results into decisions and priorities
The webinar will highlight the problem and provide you with the first tool to organise the situation.
Frequently asked questions
Is participation really free?
Yes. Registration and participation in the webinar are free of charge and without obligation.
The date and time of the webinar do not suit me. Will I receive a recording?
Yes. Every registered person will receive a recording of the webinar by email. It's worth signing up, even if you can't be with us live.
Do I need to know about AI, GEO, or semantics?
No. We conduct the webinar from the perspective of marketing, sales, and business decisions, without technical jargon.
How do I join the webinar?
After registration, you will receive an email with a link. The webinar takes place online – you only need a browser, without installing anything.
Will I be able to ask a question?
Yes. After 35 minutes of the webinar, there will be 10 minutes for participant questions.
Check if AI helps customers choose your brand
Spend about 45 minutes and see what image of your brand may be created in AI responses.
Find out if this image supports your company's business goals or leaves more room for the competition to win over customers.
Participation in the webinar is free. Can't attend live? Register — we will send you the recording.